Our Mission

At TUP, our aim is to maximize efficacy and increase value in the ecomm space.

This requires attaching meaning to the data that comes in, verifying the associations, and optimizing accordingly.

And, at TUP, we understand that these insights are only as valuable as they are executable. That’s why every insight can be deployed automatically, creating truly relevant and personalized user experiences.

The future of ecomm is personalization.

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Our People

JamesJames Berkeley
President
EdEdgars Ozolins
Engineer
JordanJordan Wolf
Machine Learning Engineer