Example - Most Converting Persona
Get a detailed list of your 5 most converting personas.
Leverage these details across your campaigns and site design.
Understand how to target your most converting personas in both your acquisition and retention campaigns.
Use these insights with your creativity to create better copy and imagery.
Understand which paths (and the clicked elements within) are most lucrative.
Design landing pages and test other variations with the insights gleaned from which paths are best converting.
Discover the most converting on-site behaviors of each persona.
Use this information when thinking through user flow and UX to optimize both site and campaign design.
You can also explore your data for other personas
Choose all or a segment of your visitors
You can filter by campaign, demographic, location, time of day and weather.
Understand which campaign elements best drive conversion
Sort by campaign or select all to see which aspects of both copy and imagery best convert.
Understand the metrics for that segment
These are further broken down if in conjunction with multivariate testing to show the effects of each variation.
Dive into your userflow to fully understand which elements are driving traffic in which paths
Upon clicking on each page, the most clicked element will be highlighted.
Learn what behaviors and circumstances best predict conversion
Apply this learning to future campaigns or let it educate new landing pages.