Discover your personas and how to best influence them.

Learn which demographic, on-site, promo, and campaign elements correlate with higher conversions.

Persona Identification – Prescriptive Analytics

TUP determines the characteristics, behaviors, and preferences of your visitors.

With this information, you can streamline campaigns (increase your ROAS), refine your brand and design, and create persona specific user flows.

The inputs:

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Cart and Checkout Behaviors

person icon | Persona identification

Visitor Demographics

scroll icon | Persona identification

On-Site Behaviors

click icon | Persona identification

Selected Elements

camera icon | Persona identification

Organic Social

campaigns icon | Persona identification

Acquisition Campaigns

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Retention Campaigns

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New or Returning Visitors

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On-Site Promos

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Location, Time of Day, and Weather


Track your visitors from campaign to conversion.

Discover the correlations among digital campaigns, on-site behaviors, demographics, and circumstantial factors as they relate to bounce rate, cart size, units per transaction, conversion rate, UX element, user flow, and personas.

A detailed analysis of your top 5 converting personas and access to the TUP dashboard on which you can segment visitors by demographic, campaign, location, time of day, day of the week, weather, and date range.

Set up:

In a 30-minute meeting, we’ll walk you through installing the TUP tag onto your site and connecting your Google Analytics.


Within 1 week, you’ll start seeing patterns emerge on the dashboard. Assuming more than 20k users a month, after 4-6 weeks, we’ll set up a meeting to assess and evaluate the meaning and predictability of each significant pattern and persona.