Identify Your Most Converting Personas
Combine Your Site and Campaign Data into Immediately Actionable Insights
What are the benefits of data-defined personas?
Cart and Checkout Behaviors
Multivariate Testing of UX Elements
New or Returning Visitors
Location, Time of Day, and Weather
Connect campaign elements to conversions as well as A/B test any on-site CSS elements.
Discover the correlations among digital campaigns, on-site behaviors, demographics, and circumstantial factors as they relate to bounce rate, cart size, units per transaction, conversion rate, UX element, userflow, and personas.
A detailed analysis of your top 5 converting personas and access to a dashboard on which you can segment visitors by demographic, campaign, location, time of day, day of the week, weather, and date range.
The Set up-Process:
In a 30-minute meeting, we'll walk you through installing the TUP tag onto your site and connecting your Google Analytics.
Within 1 week, you'll start seeing patterns emerge on the dashboard. Assuming more than 20k users a month, after 4-6 weeks, we'll set up a meeting to assess and evaluate the meaning and predictability of each significant pattern and persona.