What behavioral data are you collecting and how does that help increase conversion rates?

What behavioral data are you collecting and how does that help increase conversion rates?

We collect scrolls (direction and length), clicks/taps (x,y position, links, and the corresponding UX/UI elements), tab visibility, and paths. This data, combined with demographic, source, and weather data, provides a user pattern that we match to the UX/UI elements associated with higher conversion rates.